$24,685 starting msrp
54/50 est. mpg
Take everyone by surprise. The 2017 Toyota Prius.
Let's shatter all expectations. The 2017 Prius is here with an unmistakable, bold look that shakes up the status quo. Its sleek shape has been engineered to cheat the wind and win over the crowd.
A purposeful stance
The dynamic chassis helps ensure Prius is always up for some fun. A low and wide stance shows off this hybrid's athletic appearance and helps give you a responsive drive.
A comfortable ride
This is one smooth operator. The suspension on Prius is tuned for just the right balance of comfort and driving fun. And thanks to advanced noise-insulation techniques, those unwanted outside noises stay outside.
4.2-in. color dual MID
Stay twice as informed. The color dual high-resolution Multi-Information Display (MID) screens are customizable, so you can keep an eye on the information that matters most to you. A quick glance can show you real-time driving data, provide tips to help you improve your ECO savings, and more.
Double-wishbone rear suspension
A double-wishbone rear suspension gives Prius responsive handling and a smooth ride. And that's just the beginning. Its condensed design takes up less space outside the cabin, so you get lots of cargo room inside, too.
Prius Touring models feature unique suspension tuning to help take the fun to a whole new level. Each component has been engineered to give you a thrilling driving experience, giving you the confidence to take on your favorite twisty road.
Color Head-Up Display
Let's keep looking ahead. The available color Head-Up Display (HUD) uses aircraft-inspired technology to project important information right on the windshield, helping you keep your eyes safely on the road. This full-color display can show your speed and Hybrid System Indicator info, and also give turn-by-turn directions.
Entune™ Premium Audio
With its available Entune™ Premium Audio with Integrated Navigation and App Suite, Prius has the tech to help make your life easier and more fun. Featuring an available 7-in. high-resolution touch-screen display, Integrated Navigation system, JBL® Premium Audio and a suite of popular apps, it's one smart way to help you stay connected.
Blind Spot Monitor
If Prius detects a vehicle in its blind spot, the available Blind Spot Monitor (BSM) system alerts you through an illuminated indicator on the appropriate side mirror to help you determine when it's safe to change lanes.
Rain-sensing windshield wipers
Don't let foul weather put a damper on your drive. The available rain-sensing variable windshield wipers on Prius automatically adjust to match the amount of rain hitting the windshield and the speed of the car. Just set the wipers to "auto," and Prius does the rest.
 MSRP, excludes the Delivery, Processing and Handling Fee of $865 for Cars, $940 for Small/Medium Trucks (Sienna, RAV4 Gas, RAV4 Hybrid, Highlander Gas, Highlander Hybrid, 4Runner, and Tacoma), $1,095 for Large SUVs (Sequoia, Land Cruiser), and $1,195 for Large Truck (Tundra). (Historically, vehicle manufacturers and distributors have charged a separate fee for processing, handling and delivering vehicles to dealerships. Toyota's charge for these services is called the "Delivery, Processing and Handling Fee" and is based on the value of the processing, handling and delivery services Toyota provides as well as Toyota's overall pricing structure. Toyota may make a profit on the Delivery, Processing and Handling Fee.) Excludes taxes, license, title and available or regionally required equipment. The Delivery, Processing and Handling Fee in AL, AR, FL, GA, LA, MS, NC, OK, SC and TX will be higher. Actual dealer price will vary.
 2017 EPA-estimated 54 city/50 highway/52 combined mpg for Prius. Actual mileage will vary. 2017 EPA-estimated 58 city/53 highway/56 combined mpg for Prius Two Eco. Actual mileage will vary.
 Drivers should always be responsible for their own safe driving. Please always pay attention to your surroundings and drive safely. Depending on the conditions of roads, vehicles, weather, etc., the system(s) may not work as intended. See Owner's Manual for details.
 Availability and accuracy of the information provided by the navigation system is dependent upon many factors. Use common sense when relying on information provided. Services and programming subject to change. Services not available in every city or roadway. Updates may be available from your dealer at an additional cost. See Owner's Manual for details.
 Be sure to obey traffic regulations and maintain awareness of road and traffic conditions at all times. Apps/services vary by phone/carrier; functionality depends on many factors. Select apps use large amounts of data; you are responsible for charges. Apps and services subject to change. See toyota.com/entune for details.
 Do not rely exclusively on the Blind Spot Monitor. Always look over your shoulder and use your turn signal. There are limitations to the function, detection, range and clarity of the monitor. See Owner's Manual for details.
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